For signage projects, I work closely with an external company in a Senior Designer / Brand Coordinator role. An excellent eye for detail is required along with a comprehensive understanding of the finished product.

A complete design pack is required for every development, from small literature to large advertising billboards. It is important to understand the manufacturing processes, materials, and specifications involved to ensure that the finished product suits the application and reflects the design concept.

Print-ready and high-quality artwork are necessary as large budgets are usually involved, so accuracy and working closely with suppliers are equally essential factors, along with a full understanding of the geographical location.